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Pipedrive AI

Sales CRM with AI sales assistant that generates emails, summarizes deals, and recommends next actions — simple pipeline management with smart AI enhancement.

83Avg Review
Based on verified user ratings
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PricingEssential $14.90/mo · Advanced $34.90/mo · Professional $49.90/mo
Ease of UseBeginner
Best ForSMB sales teams, agencies, consultants who want CRM without enterprise complexity

Why It Matters

Pipedrive's AI assistant drafts personalized emails based on deal context and suggests when to follow up. Sales reps spend time selling instead of writing.

Limitations

Less powerful than Salesforce for enterprise · AI features require higher tiers · Limited marketing automation

Last updated: Mar 18, 2026

Ethics & Responsibility

72
Good
Above-average practices with good transparency.
Safety
75
Good safety practices in place with active monitoring.
Bias
72
Active bias monitoring with documented fairness practices.
Power
55
Standard corporate structure; some transparency.
Copyright
78
Clear content policies with attribution practices.
Security
78
Robust safeguards against malicious use.
Privacy
68
Standard data practices; some collection.
Environment
55
Standard practices; limited environmental reporting.
Military
85
Explicit policy against military and surveillance use.
Arts
84
Supports creative workflows with some attribution practices.
Truth
78
Good accuracy with some source attribution features.
Cognition
78
Supports learning outcomes alongside assistance.

Ethics Breakdown

72Good
Certifications
  • SOC 2
    An auditing standard that verifies a company securely manages data to protect customer privacy. Covers security, availability, processing integrity, confidentiality, and privacy.
  • GDPR Compliant
    Complies with the EU General Data Protection Regulation, which governs how personal data of EU residents is collected, stored, and processed. Grants users rights to access, delete, and port their data.
Last updated: 2026-03
How we score ethics:
Tools are evaluated across 11 categories based on public disclosures, third-party audits, regulatory actions, and documented incidents.
Good Bot = Top 25% of ethics scores
Bad Bot = Bottom 10% of ethics scores

User Ratings

G2
4.3/51,800+ reviews
"The AI sales assistant is great for small sales teams who need pipeline management without Salesforce complexity."
Read reviews on G2
Capterra
4.5/53,000+ reviews
"Intuitive CRM with AI features that actually help close deals rather than just generating reports."
Read reviews on Capterra
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