biz crm

HubSpot

All-in-one CRM with marketing, sales, and service.

89Avg Review
Based on verified user ratings
Visit Website ↗
This page contains affiliate links. We may earn a commission at no extra cost to you.
PricingFree CRM · Starter $20/mo
Ease of UseBeginner
Best ForGrowing businesses

Why It Matters

All-in-one CRM with marketing, sales, and service. Essential tool for its category.

Limitations

See product page for current limitations and pricing details.

Last updated: Mar 18, 2026

Ethics & Responsibility

82
Good
Above-average practices with good transparency.
Safety
82
Good safety practices in place with active monitoring.
Bias
78
Active bias monitoring with documented fairness practices.
Power
72
Transparent governance with community input.
Copyright
85
Trained on licensed content with creator compensation.
Security
88
Industry-leading security with strong abuse prevention.
Privacy
82
Clear privacy policies with opt-out options.
Environment
68
Standard practices; limited environmental reporting.
Military
90
Explicit policy against military and surveillance use.
Arts
93
Augments creative work with licensed training data and creator compensation.
Truth
87
Strong factual accuracy with citation-based outputs and watermarking.
Cognition
92
Designed to teach and promote critical thinking.

Ethics Breakdown

82Good
Certifications
  • SOC 2 Type II
    The most rigorous SOC audit. Verifies that security controls are not only designed properly but have been operating effectively over a sustained period (typically 6-12 months).
  • GDPR Compliant
    Complies with the EU General Data Protection Regulation, which governs how personal data of EU residents is collected, stored, and processed. Grants users rights to access, delete, and port their data.
  • ISO 27001
    An international standard for information security management systems (ISMS). Demonstrates a systematic approach to managing sensitive company and customer information.
Last updated: 2026-03
How we score ethics:
Tools are evaluated across 11 categories based on public disclosures, third-party audits, regulatory actions, and documented incidents.
Good Bot = Top 25% of ethics scores
Bad Bot = Bottom 10% of ethics scores

User Ratings

G2
4.5/5600+ reviews
"The free CRM tier is genuinely useful. AI features for email writing and meeting scheduling come with paid plans."
Read reviews on G2
Get Matched

Not sure if HubSpot is right for you? Let our AI match you to the perfect combination of tools for your specific situation.

Get My Recommendations