biz crm
Close
CRM built for inside sales teams with native calling, SMS, and email — focuses on speed and outreach volume rather than complex enterprise workflows.
Why It Matters
Close is built for speed — power dialer, email sequences, and SMS all in one interface. SDR teams can make 2-3x more touches per day compared to cobbled-together tools.
Limitations
Less suited for complex enterprise sales · Pricier than Pipedrive · Limited marketing features
Last updated: Mar 18, 2026
Ethics & Responsibility
75
Good
Above-average practices with good transparency.
Safety
78
Good safety practices in place with active monitoring.
Bias
75
Active bias monitoring with documented fairness practices.
Power
62
Standard corporate structure; some transparency.
Copyright
80
Clear content policies with attribution practices.
Security
78
Robust safeguards against malicious use.
Privacy
72
Clear privacy policies with opt-out options.
Environment
55
Standard practices; limited environmental reporting.
Military
85
Explicit policy against military and surveillance use.
Arts
87
Augments creative work with licensed training data and creator compensation.
Truth
73
Good accuracy with some source attribution features.
Cognition
85
Designed to teach and promote critical thinking.
Certifications
- SOC 2An auditing standard that verifies a company securely manages data to protect customer privacy. Covers security, availability, processing integrity, confidentiality, and privacy.
Last updated: 2026-03
How we score ethics:
Tools are evaluated across 11 categories based on public disclosures, third-party audits, regulatory actions, and documented incidents.
Good Bot = Top 25% of ethics scores
Bad Bot = Bottom 10% of ethics scores
User Ratings
G2
4.7/5800+ reviews reviews
"Close is the fastest CRM we've used. Our SDRs doubled their call volume in the first week."Read reviews on G2 →
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