biz crm

Attio

Modern CRM that automatically enriches contacts and builds relationship graphs — designed for startups and VC firms who need flexible, data-rich relationship management.

82Avg Review
Based on verified user ratings
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PricingFree (3 users) · Pro $29/user/mo · Enterprise custom
Ease of UseBeginner
Best ForStartups, VC firms, investors, relationship-driven businesses

Why It Matters

Attio automatically enriches every contact with company data, social profiles, and relationship history. That context means knowing who you're talking to without manual research.

Limitations

Less mature than Salesforce/HubSpot · Best for certain use cases · Smaller integration ecosystem

Last updated: Mar 18, 2026

Ethics & Responsibility

75
Good
Above-average practices with good transparency.
Safety
78
Good safety practices in place with active monitoring.
Bias
75
Active bias monitoring with documented fairness practices.
Power
65
Standard corporate structure; some transparency.
Copyright
80
Clear content policies with attribution practices.
Security
78
Robust safeguards against malicious use.
Privacy
75
Clear privacy policies with opt-out options.
Environment
58
Standard practices; limited environmental reporting.
Military
88
Explicit policy against military and surveillance use.
Arts
90
Augments creative work with licensed training data and creator compensation.
Truth
73
Good accuracy with some source attribution features.
Cognition
84
Supports learning outcomes alongside assistance.

Ethics Breakdown

75Good
Certifications
  • SOC 2
    An auditing standard that verifies a company securely manages data to protect customer privacy. Covers security, availability, processing integrity, confidentiality, and privacy.
Last updated: 2026-03
How we score ethics:
Tools are evaluated across 11 categories based on public disclosures, third-party audits, regulatory actions, and documented incidents.
Good Bot = Top 25% of ethics scores
Bad Bot = Bottom 10% of ethics scores

User Ratings

Product Hunt
4.8/5300+ reviews reviews
"Attio is the CRM we actually want to use. Auto-enrichment and the relationship graph are game-changers for VC."
Read reviews on Product Hunt
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