biz finance

Mixpanel

Product analytics platform.

87Avg Review
Based on verified user ratings
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PricingFree · Growth $20/mo
Ease of UseIntermediate
Best ForProduct teams

Why It Matters

Product analytics platform. Essential tool for its category.

Limitations

See product page for current limitations and pricing details.

Last updated: Mar 18, 2026

Ethics & Responsibility

72
Good
Above-average practices with good transparency.
Safety
75
Good safety practices in place with active monitoring.
Bias
72
Active bias monitoring with documented fairness practices.
Power
62
Standard corporate structure; some transparency.
Copyright
78
Clear content policies with attribution practices.
Security
80
Robust safeguards against malicious use.
Privacy
68
Standard data practices; some collection.
Environment
58
Standard practices; limited environmental reporting.
Military
85
Explicit policy against military and surveillance use.
Arts
85
Augments creative work with licensed training data and creator compensation.
Truth
80
Good accuracy with some source attribution features.
Cognition
78
Supports learning outcomes alongside assistance.

Ethics Breakdown

72Good
Certifications
  • SOC 2 Type II
    The most rigorous SOC audit. Verifies that security controls are not only designed properly but have been operating effectively over a sustained period (typically 6-12 months).
  • GDPR Compliant
    Complies with the EU General Data Protection Regulation, which governs how personal data of EU residents is collected, stored, and processed. Grants users rights to access, delete, and port their data.
Last updated: 2026-03
How we score ethics:
Tools are evaluated across 11 categories based on public disclosures, third-party audits, regulatory actions, and documented incidents.
Good Bot = Top 25% of ethics scores
Bad Bot = Bottom 10% of ethics scores

User Ratings

G2
4.5/51,000+ reviews
"Product analytics with AI insights that surface user behavior patterns you didnt think to look for."
Read reviews on G2
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